Most Sarah Coventry jewelry was sold at home fashion parties from 1949 until the company changed hands in the 1980's. At different times the jewelry was marked "Coventry," "Sarah Coventry," and "SC," although at times combinations of the names were used. Sarah Coventry is a favorite of many costume jewelry collectors
Sarah Coventry jewellery was named after the granddaughter of Charles H. Stuart, the founder of the company. It was established in 1949 and is recognized as the oldest direct selling jewelry company in the world. They did not design their own jewelry but used other manufacturers to produce their jewellery Most of the production happened in the state of Rhode Island
Sarah Coventry jewelry were purchased at home jewelry parties by "fashion directors" throughout the country until 1984 when the company closed its door. However, Sarah Coventry jewelry re-opened years later by new owners and is currently being distributed by representatives via catalogues, the internet, home shopping networks, and other means.
Some marks seen on vintage jewelry include:
- "SC"
- "Sarah Cov."
- "Sarah"
- "SaC"
- "Coventry
- There is usually but not always a copyright symbol accompanying the mark.
Visit www.sinclairtreasures.com Check out my collection of Sarah Coventry and many other designers of vintage costume Jewellery . So pieces being signed and some unsigned , really unique vintage pieces that are a great treat or that special unique gift idea .
